Question 2 draft and incomplete but I have a script and that's cool, and I have recorded it ready for it to be edited :)

I tried to create a brand for my product by following the styles of some of Jason Mraz’s real products. My brand style focuses around the song coyotes, therefore the coyote eyes are used constantly within the three products. I also wanted to follow some of the already existing styles of real Jason Mraz products: simple and sophisticated. For instance, his album cover for ‘Love is a Four Letter Word’ doesn’t include his name and uses block shapes to spell out the word love. From this, I decided not to include Jason Mraz’s name and use a white background. The album cover for ‘We Sing. We Dance. We Steal Things.’ (the album to coyotes) was also simple, and didn’t include the artists name, however the album title was clearer. Because of this design, I believed that I couldn’t be too simplistic like the ‘Love is a Four Letter Word’ design, as I felt that each album that came out was becoming more and more simple, and my album cover couldn’t be simplier than ‘Love is a Four Letter Word’ as ‘We. Sing. We Dance. We Steal Things.’ was released first. So for a brand design, I found an inbetween and used coyote eyes and the album title across the centre.

My main product and the ancillary tasks are made to work with each other, showing synergy. My aim for using the same/similar images is to help the audience recognise it when they see it.  I did this by using the same coyote eyes for the advert and digi pack and by having the dogs eyes pop up in the video.

Another link is the colouring of the ancillary tasks and music video: black, white, yellows and browns. I chose to use these colours, as it is the colouring of coyotes. I believe making connections to the title of the song important, as it helps to get the audience into the pop/rock mood of the song and thinking about coyotes instead of using real coyotes as special effects.

For the ancillary tasks, I kept the design identical apart from the magazine advert included more information.  The Jessie J magazine advert and album cover that I looked at inspired me to do this, and many other magazine adverts and albums use this method of advertising. The magazine advert’s purpose was to advertise the album, therefore it was important that they looked similar (same font and image). This is so the audience could link the two together. For instance, if someone saw the advert and then saw the album in the shop, they would remember the advert they’ve previously saw and already know information about the album. It could also be used for when somebody takes an interest and wants to buy the album: they would go looking for it and easily spot it.

The album would also be easily spotted because of its simple design of coyote eyes on a white background. Because of that, if it were on a CD stand it would probably stand out well against the others.

Then both of these products would advertise the music video, through the imagery used.

There is a sense of synergy between the magazine advert, digi pack and music video other than the coyote eyes. To begin with, the magazine advert includes quotes from reviews of the album, giving a positive response for the audience to watch some of the music videos and maybe buy the album. The magazine advert its self is push marketing (forcing people to see information), but suggests pull marketing (audience goes looking for information)to the audiences by including icons of social websites and the web address and a QR code to the official Jason Mraz website. These are also included on the back of the digi pack like the advert. It is important for the three products to promote each other and the other elements of the whole product to help sell the new album and make a profit for the artist and the institution he belongs to (Atlantic). By marketing well, it also helps the artist to earn a name, making it easier to sell the next album. This could also link to now the simple designs for the album covers were able to become even simpler.

The designs of the ancillary tasks and also the music video, appeals to it’s target audience by having that link in imagery and the simplicity of the advert and album cover. This is because my target audience is teenagers who are into pop/rock, blogs and modern styles, and therefore would admire a design that it similar to modern art and is clear. Appreciating a feature.

For the actual CD design, I used silhouette’s of one of the coyotes dancing from the music video, going around the disc like an animation wheel. This is to relate the digi pack to the music video, allowing fans to notice the link. I decided to use silhouettes of the dancer to refer to the theme of Jason Mraz’s music videos usually including silhouettes. It is also a good way to keep to the simple, sophisticated style of the overall digi pack.

I also created a booklet that includes similar images to the music videos, involving the sets and some scenes.

Overall, I believe I have managed to use synergy between my products well, and managed to keep to Jason Mraz’s typical style of keeping everything simple, clear and sophisticated with a modern flair. To maybe improve my designs, I could of made the eyes a bit more interesting like I intended by having a reflection, but thought it would be fiddly as in the picture I took the pupil was too small.