Question 1 draft and incomplete because this question is pure evil (I also tried putting it on Prezi, but it weren't having it)

To begin with, I researched in the basic types of music video styles that exist; this includes performance based, narrative based and concept based. Some real music videos use more than one of these conventions, such as Jason Mraz’s music video ‘I Won’t Give Up’, which is a performance and concept based video. Because I decided to create a music video of one of Jason Mraz’s songs, I choose to make my video performance and concept based. This means using singing, dancing and random shots linking to the lyrics. This style fits Mraz well as his song Coyotes is rather up beat and the lyrics don’t show clear meaning behind them. Also I decided against narrative because I believed it would have been difficult to fit the song with a story, even though I had twelve votes for narrative and ten for concept on my questionnaire.

Researching more into the forms and conventions of music videos, I read up on a theorist called Andrew Goodwin. He published a book in 1992 named ‘Dancing in the Distraction Factory’, which mentions his theories on what are usually included in music videos. There are seven in total, including: showing genre characteristics, links between lyrics and visuals, links between music and visuals, close ups of artist(s), motifs and iconography, ‘looking’ and voyeuristic treatment to the female body, and intertextual references. I followed four of these conventions in my product, and slightly challenge two. The ones I slightly challenged were motifs and iconography and voyeurism. I analysed quite a few of Mraz’s real music videos and noticed that there was always a scene or two where Mraz would be it the shadows with his figure or profile silhouetted. I challenged this by keeping my Mraz actor well lit up, but the coyotes in silhouettes instead. Originally I was going to follow the motif, but whilst filming I decided to just have him in the light. I felt there was too much darkness already with the other scenes, and also in the lyrics he openly says directly ‘We’re coming for you’, suggesting that there is no need for him to hide but there is for the coyotes. For challenging voyeurism, I included female dancers, but decided to keep them completely covered and act more childish: Blue coyote messing about, yellow coyote swinging on swing.